Content Publishing Tracker
Track content output per product per channel per week
Publishing Log
80 entries across all weeks
| Week | Product | Channel | Owner | Goal | Target | Actual | Status | Notes |
|---|
Weekly Summary
Week of March 9 - 14, 2026
First full week under the new PGL (Product Growth Lead) structure. Daily syncs are now running across all active products.
Key theme: teams are shifting from "build mode" to "validate and sell" - but build resource constraints remain the biggest blocker across the portfolio.
Steven has been pulled from growth to focus on core Symph work, reducing available build capacity further.
Build Resources Scarce
Multiple products (Overture, Clocklane, Encore) blocked or slowed by lack of dedicated dev time. Steven reassigned to core Symph.
PGL Cadence Started
Daily syncs kicked off March 9. PGLs are setting product-level cadences (10:20am-2:30pm windows). Structure is forming.
Validation vs. Building
Chicken-and-egg tension: products need features to sell, but the mandate is to validate demand first. Several PGLs navigating this.
On-the-Ground Sales
MyPetCare (clinic visits), CourtHub (facility outreach), Clocklane (aesthetic clinics) - teams are going face-to-face. Good sign.
Open Questions for the Team
Urgent items from this week's syncs that need team-wide decisions
How do we allocate build resources across growth products? Resource
Overture is fully blocked (no dev), Clocklane has a huge backlog with no full-time dev, Encore needs app improvements before validation. Steven was pulled to core Symph work, reducing capacity further. We need a clear prioritization framework for who gets build time.
Build first or validate demand first? Decision
Dave raised this in the Growth Sync. Several PGLs are stuck in a chicken-and-egg loop: products need features to sell, but the mandate is to validate demand before building more. What's the rule of thumb? When is a product "good enough" to start selling?
Who is the permanent PGL for MyPetCare? Resource
Van is running it currently but it was flagged as needing a dedicated PGL. Ads ran with zero signups, now pivoting to face-to-face clinic visits. Needs clear ownership to maintain momentum.
Who can take on Overture's landing page changes? Resource
Drew is fully blocked - campaign was planned for this week but can't launch. Job (dev) only has 2 hrs/day from NCC. This is the most time-sensitive blocker: a campaign is ready to go but has no landing page.
Do we need a dedicated salesperson for The Agency? Decision
Lyra flagged this. There are 251 leads in the pipeline but no dedicated sales support to work them. This is the highest-lead product by far - are we leaving revenue on the table?
Can we standardize/automate social media posting? Process
Multiple PGLs are spending significant time on manual content scheduling across FB, IG, LinkedIn, TikTok, Reddit, X. Automating this could free up hours per week per product. Was discussed as a potential quick win.
CourtHub
PGL: Ace
On Track
Where We Are
Production-ready tasks nearly complete. Sales pipeline created with 30+ Cebu facilities listed. Social media channels set up since January. Freemium/subscription pricing model defined.
What We Did This Week
- Identified and scoped production-ready features for the app
- Listed 30+ sports facilities in Cebu as initial sales targets
- Created a structured sales pipeline for outreach
- Planning to start active selling next week
Next Steps
- Finish remaining production-ready tasks
- Begin direct outreach to Cebu facilities next week
FMS (FindMyShots)
PGL: Lenli
On Track
Where We Are
MOA (Memorandum of Agreement) with Sunrise Events for Pickle Fest is ready for signing. Physical event preparation underway. Business development support from James, QA from Dale.
What We Did This Week
- Finalized MOA with Sunrise Events for the pickleball event
- Prepped logistics and event materials
- James assisting with business development outreach
Next Steps
- Get MOA signed and locked in
- Execute physical event plan for Pickle Fest
Clocklane
PGL: Christopher
Needs Attention
Where We Are
Daily cadence set at 10:20am with Andrew. Targeting aesthetic clinics as primary vertical. Creative materials being standardized. Major blocker: huge feature backlog with no full-time build resources assigned.
What We Did This Week
- Established daily PGL cadence (10:20am)
- Andrew standardizing creative look and feel
- Consolidated features backlog into a prioritized list
- Pricing strategy discussion - considering pilot discount approach
Blockers
- No full-time build resources - feature backlog growing with no capacity to ship
Next Steps
- Finalize pricing for aesthetic clinic pilot
- Escalate build resource needs
Encore
PGL: Jhai
Validation / Pivot
Where We Are
Pivoting to validation stage. Holding off on outreach for ~2 weeks to improve the landing page and app first. Market is saturated - need stronger differentiation before pushing. Team: Alex (FB/IG), Johnrey (TikTok), Chelle, Mary, Erica.
What We Did This Week
- Set daily cadence at 2:30pm
- Decided to pause outreach and focus on product/landing page improvements
- Continuing content creation while testing messaging
- Targeting 2-3 beta testers as initial validation
Next Steps
- Improve landing page and in-app experience
- Secure 2-3 beta testers within 2 weeks
- Refine value proposition for saturated market
Alignly
PGL: Abs
Ramping Up
Where We Are
Abs just took over PGL duties from Nick (on leave March 9-14). Getting up to speed. Sales efforts for Glory Reborn and Toyota on hold while UX improvements are prioritized. Rochelle taking over creative lead from Trish.
What We Did This Week
- PGL transition from Nick to Abs
- Catching up on product status and priorities
- Improving UX based on Mary's recommendations
- Setting up cadence for tomorrow (10:30am)
Next Steps
- Establish regular cadence starting 10:30am
- Complete UX improvements before resuming sales outreach
- Rochelle to take over creative direction
MyPetCare
PGL: Van
Needs Attention
Where We Are
Ran initial ads but got zero signups - analytics access was blocked until Day 2 (got it from Shad). Pivoting to face-to-face clinic visits with Pauline. Strategy: free appointment booking onboarding, then convert to paid. Still needs a PGL assigned.
What We Did This Week
- Ran paid ads - zero signups (couldn't track due to analytics access issue)
- Got analytics access from Shad on Day 2
- Started face-to-face clinic visits (Pauline)
- Creating content flow and social presence
Blockers
- Needs a dedicated PGL - currently in transition
Next Steps
- Continue clinic visits for direct onboarding
- Analyze ad performance now that analytics is accessible
- Assign permanent PGL
Overture
PGL: Drew
Blocked
Where We Are
Campaign was planned for this week but cannot execute. Needs landing page changes and no developer is assigned. Job (dev) only has 2 hours/day from NCC project. Completely stalled.
What We Did This Week
- Flagged build blocker in first PGL sync
- Campaign planned but unable to launch
Blockers
- No dev assigned - landing page changes needed before campaign can go live
- Job only has 2 hrs/day availability (tied up on NCC)
Next Steps
- Escalate dev resource need - this product is fully blocked
HireAI
PGL: Ian
On Track
Where We Are
Ian is heads-down on build work (6 hrs/day). Not joining daily syncs - fully focused on development. Progress is steady.
What We Did This Week
- Continued full-time build work
Next Steps
- Continue build sprint
The Agency
PGL: Lyra
Needs Attention
Where We Are
Setting targets and getting structured. Needs salesperson support to push forward on the 251 leads in pipeline.
What We Did This Week
- Setting weekly targets
- Identified need for dedicated salesperson support
Next Steps
- Get salesperson assigned or supported
- Begin working through lead pipeline
LP, Peaksy, RentCircle, Vector, ContentVane, 4Keeps
No Updates
No updates from this week's syncs. Check with PGLs for status.
Dashboard
High-level snapshot of the Growth Team's operations
Team Members
36
Across all roles
Active Products
31
10 Launched - 9 Development - 2 Production - 6 Early Stage
Total Leads
309
251 from The Agency alone
Current Week
Mar 9-14
12 products tracked
Launched - Scaling
6
LP, Checkmu, FindMyShots, MyPetCare, The Agency, FinSpend
Launched / Steady
4
RentCircle, Peaksy, Tuitio, AppGen (Steady)
Development
9
Alignly, Clocklane, Worklane, Overture, Vector, Encore, ContentVane, 4Keeps, CIP
Production
2
MineAi, GalaGrid
Early Stage (No Status)
6
Pueblo, KitaKit, Founder's App, Gussy, CocoGen, Flying Tigers
Paused / Discontinued
4
Blinq, QlinePh, Keyrov, Zone
Leads by Source
Top sources from 309 total leads
Content Entries
80
Across all weeks
Completed
42
Warning
4
Missed
2
Team Roster
36 members across Product Growth, Sales, Creatives, QA & Ads
Growth Team Members
36
| Name | Commitment | Client/Full-time Projects | Growth Focus |
|---|---|---|---|
| Abs | Part-time | ML ASYS | MyPetCare |
| Ace | Full-time Project | COCWA | |
| Alex | Part-time | MyPetCare, Sales (BPI) | |
| Andrew | Full-time Project | DIME | |
| Chelle | Part-time | Public Sector, DokuVault/LP | |
| Christopher | Part-time | Clocklane | |
| Dale | Part-time | Part-time: DIME, MPIC, MediaApp | Product: FindMyShots |
| Dave | Part-time | ||
| Dex | Full-time Project | NCC | |
| Drew | Part-time | Kindred/Kapwa, Shoppable | Peaksy, CourtHub |
| Ems | Part-time | MPIC | |
| Erica | Part-time | mWell | Encore, ContentVane, The Agency |
| Frances | Part-time | Allocations, Taste Team | |
| Ferlie | Full-time Project | NCC, Temasek DEX | |
| Gee | Full-time Agency | The Agency | |
| Hannah | Part-time | GWS, DIME, Gemini Trainings | FinSpend, Vector |
| Ian | Part-time | CraftOnline, NAP Solutions (part-time) | |
| Jhai | Part-time | Encore, DokuVault, Tiangge | |
| JM | Full-time Project | NCC | FMS |
| John Rey | Full-time Project | NCC | |
| JP | Part-time | ||
| Kate | Part-time | Maternity Leave | |
| Leigh | Full-time Agency | The Agency | |
| Lenli | Part-time | FMS | |
| Lester | Part-time | Gussy, The Agency, Checkmu | |
| Lyra | Part-time | Google Workspace, Josys, The Agency | |
| Mary | Part-time | ML (if needed), LP Advertising | CIP, BIS, Phinma, Johndorf, NAP, SD |
| Nick | Part-time | NCC | FMS, Readstreak |
| Renz | Full-time Project | NCC | FMS, FinSpend |
| Shad | Part-time | Growth / Ads | FTE, RentCircle |
| Steven | Not specified | ||
| Tim | Full-time Project | Ceentri | FMS |
| Tin | Full-time Project | ML ASYS | GalaGrid, Clocklane |
| Trish | Part-time | FMS | |
| Van | Part-time | ||
| Vince | Full-time Project | ML ASYS |
Products Portfolio
All Symph products with status, ownership, and channel setup
Product Tracker
31 products
| Product | Lead | Status | Market | Landing Page | Channels | Analytics |
|---|---|---|---|---|---|---|
| Lesson Planner | JP Madulid | Launched - Scaling | B2B | lessonplanner.org | PostHog GTM | |
| Checkmu | Lester Dela Cruz | Launched - Scaling | B2C | checkmu.app | PostHog GTM | |
| RentCircle | Shad De la Cruz | Launched | B2C | rentcircle.ph | PostHog GTM pending | |
| Peaksy | Ems Oriel | Launched | B2C | peaksy.app | ||
| FindMyShots | Van Allen Diongzon | Launched - Scaling | B2C | findmyshots.com | PostHog off GTM | |
| MyPetCare | Van Allen Diongzon | Launched - Scaling | B2B | mypetcare.ph | PostHog GTM | |
| AppGen | John Rey Evangelista | Launched - Steady | C2C | app.symph.ai | ||
| The Agency | Dave Overton | Launched - Scaling | B2B | agency.symph.ai | GTM | |
| Alignly | Dave Overton | Development | B2B | alignlyhq.com | PostHog GTM | |
| Clocklane | Dave Overton | Development | B2B | clocklane.com | PostHog GTM | |
| Worklane | Dave Overton | Development | B2B | getworklane.com | PostHog GTM | |
| Overture | Dave Overton | Development | B2B | overtureinsights.com | PostHog GTM | |
| Vector | Dave Overton | Development | B2B | vectorpm.io | PostHog GTM | |
| Encore | Dave Overton | Development | B2B | encoreclients.com | PostHog GTM | |
| ContentVane | Dave Overton | Development | B2B | contentvane.com | GTM | |
| FinSpend | Hannah Hormiguera | Launched - Scaling | B2C | finspend.io | PostHog GTM | |
| 4Keeps | Tom Garcia | Development | B2C | |||
| Tuitio | Lenli Tuhoy | Launched | B2C | tuitio.symph.co | GTM | |
| MineAi | Erica Sembrano | Production | B2C | |||
| GalaGrid | Tin Mantua | Production | B2C | galagrid.app | ||
| Customer Insights Pro | Abs Mabunga | Development | B2B | |||
| Pueblo | Jarrhey De la Pena | Early Stage | C2C | |||
| KitaKit Ai | John Rey Evangelista | Early Stage | B2C | |||
| Founder's App | Jhai Salcedo | Early Stage | ||||
| Gussy | Lester Dela Cruz | Early Stage | ||||
| CocoGen | Nicole Padin | Early Stage | B2C | |||
| Flying Tigers Express | eliza@symph.co | Early Stage | B2C | |||
| Blinq | Ian Natividad | Paused | B2B | |||
| QlinePh | Antonio Telimban | Paused | B2B | |||
| Keyrov | Von Payumo | Discontinued | B2B | |||
| Zone | Abs Mabunga | Discontinued | B2C |
Weekly Sprint: March 9 - 14
Current week's team assignments, posting targets, and daily status
Team Composition
Posting Targets
Weekly Targets
Daily Status
Who's on What
Product team assignments for this week
| Product | Growth Lead | Sales | Creatives Lead | QA & Ads | FB+IG | LI | TikTok | X | Client Contact | Cadence | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Alignly | NickG / Abs | Mary, Vince | Trish | Everyone checks | Renz | Renz | Trish | Ems | Ems | Flor | |
| Overture | Drew | Vince | Van | Dex | Hannah | Ace | Vince | Hannah | Dave | Mon-Fri 4:00 | |
| The Agency | Lyra | Lester | Alex | Lester | Lester | Lester | Mon-Fri 3:30 | ||||
| Encore | Jhai | Chelle | Alex | Johnrey | Mary | Erica | Gee | Daily 2:30 | |||
| LP | JP | ||||||||||
| FMS | Lenli | Dale, JM | JM | Tim | MWF 2 PM | ||||||
| MyPetCare | Van | ||||||||||
| CourtHub | Ace | ||||||||||
| Peaksy | Ferlie | Vince | |||||||||
| HireAI | Ian | Ian | Ian | Andrew | |||||||
| RentCircle | |||||||||||
| Clocklane | Christopher | Andrew | Tin |
Daily Posting Targets
Target posts per day per channel
| Product | Growth Lead | FB+IG | TikTok | X | Status | Remarks | ||
|---|---|---|---|---|---|---|---|---|
| Alignly | NickG / Abs | 3 | 3 | 1 | 3 | ON TRACK | ||
| Overture | Drew | 3 | 3 | - | 5 eng. | - | ON TRACK | |
| The Agency | Lyra | 3 | 1 | 1 | 1 | 1 | ON TRACK | |
| Encore | Jhai | 3 | 3 | 1 | 3 | ON TRACK | Will still review this direction | |
| LP | ON TRACK | |||||||
| FMS | Lenli | ON TRACK | ||||||
| MyPetCare | Van | ON TRACK | ||||||
| CourtHub | Ace | 1 | - | 1 | - | - | ON TRACK | Will review after redirection |
| Peaksy | ON TRACK | |||||||
| HireAI | Ian | 1 | 1 | 1 | 1 | 1 | ON TRACK | Delayed for Monday |
| RentCircle | ON TRACK | |||||||
| Clocklane | Christopher | 1 | 1 | ON TRACK | Will revise once Andrew is back |
Weekly Targets - March 9-14
Click any target to edit - Add new targets per product
Target Change History
All edits to weekly targets
No changes recorded yet.
Mon
Tue
Wed
Thu
Fri
Change History
Sales & Playbook
Team structure philosophy, role definitions, and sales process
Team Structure
Role Playbooks
Sales Process
HP Product Assignments
The New Structure - Core Principles
Everyone knows exactly what they own and who is accountable when things stall.
- Product Growth Lead sits at the center and defines the offering, messaging, and target market. Everyone else works off of that.
- Sales does not figure out what to sell on their own anymore. They take what Product Growth gives them and close.
- Creatives own the brand's presence across every channel and are accountable for growth, not just output.
- QA and Ads sit together so the people checking quality are also the ones spending money to push content - creating a tighter feedback loop.
- Every role has a version of "if this is not working, it starts with you." No hiding, no finger-pointing.
- Less overlap, less confusion - right people focused on the right things.
Commitment Expectations
- Designer/Dev on full-time project: If you send two blocks to the client, you are on a full-time project.
- PM: Should have a co-PM. Everything is expected to be part-time - otherwise devs/designers are not doing their job if they constantly need you.
- Sales/Marketing/Special Ops: You are part-time, not full-time. Expected to contribute on a part-time basis.
- Designer/Dev with no client projects: You are full-time here.
- Designer/Dev on another product outside the suite: You are part-time.
Product Growth Lead
- Drive strategy end to end. Brand voice, offering, go-to-market, pricing, and landing page all fall under your responsibility.
- Own the offering inside and out. Know exactly what you are selling, and ensure messaging is accurate and consistent across all platforms.
- Collaborate with Build. Work directly with the Build team to ensure you are building exactly what needs to be shipped.
- Work with Symph clients and Build to create fluid app versions.
- Define the ideal client profile. Know exactly who this product is for, what type of client is the right fit, and who is not.
- Keep the product demoable and pitch-ready at all times.
- Enable Sales to sell. Research the target market, support outreach.
- Demo the product to the team regularly.
- Own the growth outcome. If nothing is moving forward, accountability starts with you.
Sales Team
- Sell what the Product Growth Lead defines. Your job is to take that and close deals.
- Run outbound prospecting. Be proactive, not passive.
- Close inbound leads quickly and efficiently.
- Manage existing accounts. Identify upsell opportunities.
- Know the product well enough to walk a prospect through confidently.
- Give feedback to the Product Growth Lead on objections and what is landing.
- Own your pipeline. If it is dry, flag it and fix it.
- Use the materials provided. If something is missing, raise it.
Creatives Lead
- Own the product's creative presence across ALL channels (FB, IG, LinkedIn, TikTok, Reddit, X).
- Ensure posts are live across all channels at all times. No channel should go dark.
- Manage your team of creatives. Assign work, review output, give feedback.
- Lead one or more platforms directly while the rest are covered by your team.
- Ensure brand and message consistency across all channels.
- Create and manage publication materials (print, digital, branded collateral).
- Manage Growth: data analytics, ads optimization, audience targeting, conversion metrics.
- Plan and maintain a content calendar with consistent posting.
- If the brand is not growing on these channels, accountability starts with you.
Creatives (Individual Contributors)
- Own your assigned platform(s). Know the platform inside and out.
- Post consistently. Your platform should never go quiet.
- Align messaging with the Creatives Lead before posting.
- Create high-quality content. Do not ship anything you would not be proud of.
- Track your platform's performance. Bring insights, not just posts.
- Flag issues early. Do not wait for things to become bigger problems.
- If your platform is underperforming, own it. Come with solutions, not excuses.
QA & Ads Team
- Check all creative content across all channels for accuracy, brand consistency, grammar, and visual quality.
- You do not approve before posting, but you check everything that goes out and flag issues immediately.
- Run and manage paid campaigns across all platforms. Continuously optimize.
- Own audience targeting and conversion metrics (CPL, CPA, CTR, conversion rates).
- Manage ad budgets wisely. Put budget behind what works, cut what does not.
- Report to the Creatives Lead with performance data and recommendations.
- If content quality is slipping or ads are not converting, accountability starts with you.
Pre-Sales
Outbound & Research
- Define Target Market per product
- Scrape/enrich leads via Apollo (by product, vertical, ICP)
- Score and prioritize leads
- Research accounts (tech stack, pain points, decision makers)
- Build & execute outreach campaigns (email sequences, LinkedIn, calls)
Sales Assets
- Deck + demo environments (customize per prospect)
- Pricing calculator + proposals
- Case studies, battlecards, competitor sheets
During Sales
Pipeline Management
- Track all activities in CRM
Selling Activities
- Run discovery calls (pain, budget, authority, timeline)
- Deliver demos and handle objections
- Create proposals and negotiate pricing
- Coordinate POCs/trials
- Build mutually close plans
Sales Coverage by Product
| Activity | The Agency | Alignly | Clocklane | Worklane | Overture | Vector | Encore | ContentVane |
|---|---|---|---|---|---|---|---|---|
| PRE-SALES: Outbound & Research | ||||||||
| Target Market | ||||||||
| Lead Enrichment (Apollo) | ||||||||
| Account Research | ||||||||
| Outreach Campaigns | ||||||||
| PRE-SALES: Sales Assets | ||||||||
| Deck + Demo | ||||||||
| Pricing / Proposals | ||||||||
| Battlecards | ||||||||
| DURING SALES | ||||||||
| CRM Tracking | ||||||||
| Discovery Calls | ||||||||
| Demos & Objections | ||||||||
| Proposals / Pricing | ||||||||
| POCs / Trials | ||||||||
Hyper-Personalized Product Assignments
Click any cell to edit - Full role matrix for HP products
| Product | Description | Strategy | Sales/Demo | Growth/Ads | FB+IG | TikTok | X | Ads Owner |
|---|
Change History
All edits made to the HP assignments table
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Resources
Ads tracking, ideas, and reference materials
Ads Tracker
Ideas Board
Tips & Library
Active Ad Campaigns
Products with ad spend
| Product | Lead | Status | Market | Feb 11 Campaign | Feb 12+ |
|---|---|---|---|---|---|
| Lesson Planner | JP Madulid | Scaling | B2B | Budget: 5,000 (20k for 4 days) | |
| The Agency | Dave Overton | Scaling | B2B | Budget: 30,000 (30k for 1 day) | |
| FinSpend | Hannah Hormiguera | Scaling | B2C | Budget: 5,000 (20k for 4 days) | Paused |
| MyPetCare | Van Allen Diongzon | Scaling | B2B | 2 ads. Budget: 4,000 each (16k for 4 days) | |
| Tuitio | Lenli Tuhoy | Launched | B2C | Budget: 3,000 | Budget: 500/day (2,500 for 5 days) |
| Peaksy | Ems Oriel | Launched | B2C | Budget: 5,000 (20k for 4 days) | 3 ads - 5,000 each (60k total) |
| Checkmu | Lester Dela Cruz | Scaling | B2C | 2 ads. Budget: 5,000 each (20k for 4 days) | Same continued |
| RentCircle | Shad De la Cruz | Launched | B2C | 2 ads. Budget: 2,500 each (10k for 4 days) | Same continued |
Growth Ideas
- Partner with Influencers - Leverage influencer reach for product awareness across TikTok, IG, and YouTube.
- Content and Thought-leadership - Establish Symph products as thought leaders through blog posts, LinkedIn articles, and industry insights.
Other Products in Pipeline
- FMS (FindMyShots)
- RentCircle / ContractGen
- CourtHub
- Peaksy
- ReadStreak
- WanderKit
Social Media Quick Reference
Channels We Track
- Facebook + Instagram - Primary for B2C reach and engagement
- LinkedIn - B2B thought leadership and professional outreach
- TikTok - Short-form video for brand awareness and virality
- Reddit - Community engagement and authentic conversations (needs 1-2 week warm-up)
- X (Twitter) - Real-time engagement and industry conversations
Analytics & Tracking Setup
Required for Every Product
- PostHog - Product analytics and user behavior tracking
- Google Tag Manager (GTM) - Event tracking and conversion pixels
- Meta Pixel - Facebook/Instagram ad tracking and retargeting
- Google Ads - SEM campaigns and conversion tracking
Current Setup Status
- PostHog active: Alignly, Clocklane, Worklane, Overture, Vector, Encore, FinSpend, MyPetCare, LP, Checkmu
- GTM active: Most launched products (check Products tab for details)
- Missing setup: 4Keeps, MineAi, GalaGrid, Pueblo, KitaKit, Founder's App, Gussy, CocoGen
Product Stages
- Validation Stage - Testing product-market fit, early user feedback
- PMF Stage - Product-market fit confirmed, optimizing for retention
- Revenue Stage - Monetization active, scaling acquisition and conversion
How We Sell (by Product Type)
- Alignly - Service Subscription
- Clocklane, Worklane - SaaS
- The Agency - Custom dev subscription (AI + Human Dev)